The most versatile camcorder in its price range; it's your choice to shoot in SD or HD, to use your familiar AV-based way of working or XDCAM's world-leading advanced AV/IT workflow.

The PDW-F330 is a true-shoulder mount camcorder, perfectly balanced to fit on your shoulder and featuring the latest evolution of familiar Sony ergonomics.

While most entry-level High Definition cameras only have 1/3" CCDs, the PDW-F330 features 3x 1/2" HD CCD delivering class-leading dynamic range and high sensitivity. The advantage of using the world's only 1/2" CCDs doesn't just mean superior performance, it also provides compatibility with all existing 1/2 inch lenses.

The PDW-F330 is also exceptionally versatile; at the flick of a switch you have the choice of 50i/60i/25P/30P/24P in DV and HD. So you could shoot a local news assignment today, a wedding video tomorrow and your independent short film the day after - all with the same camera, all with the exact settings required to excel in each application.

At the heart of the PDW-F330 is XDCAM Professional Disc - the world's bestselling, most affordable and most widely supported non-linear acquisition system. The benefits of XDCAM begin from the moment you begin shooting. You can mark key scenes manually or rely on automatic marking, then review scenes by simply selecting their thumbnail images on the colour fold-out screen. Non-linear media means instant scene access and there's no need to worry about overwriting content either.

For post-production, the PDW-F330 outputs a standard DV-based stream so your existing NLE set-up will work with it just the same as a DV/DVCAM camcorder. You can choose the pace at which you move to the full potential of an advanced AV/IT, file-based workflow.

The PDW-F330 is engineered to provide you with the most cost-effective and versatile camcorder you can imagine for the way you work today and tomorrow

This product comes with the full PrimeSupport package. That's fast, hassle-free repairs, a helpline offering expert technical advice, and a free loan unit while yours is repaired. Plus the peace of mind that Sony is looking after your equipment - and your business.

Providing a stunning array of features, the PDW-F330 is designed to get the best out of every shoot. This Sony professional camcorder has been designed to provide the very best features at the very best price - there's no need to compromise on quality, functionality or results!

XDCAM HD Camcorders incorporate three HD-native, 16:9/4:3 switchable 1/2-inch CCDs, offering outstanding-quality images with a low smear level and a high signal-to-noise ratio.

Even when recording in MPEG HD, XDCAM HD camcorders output a real-time SD signal via i.LINK DV out and composite out, further enhancing versatility and operational compatibility (e.g. with monitors or recording equipment on location.)

The PDW-F330K is supplied with the world's first High Definition half-inch lens with both manual and auto-focus capability. It was specifically developed by Canon for use with Sony High Definition cameras. There is also an optional lens adaptor for 2/3 inch lenses.

The XDCAM HD Camcorder has a built-in optical Neutral Density (ND) filter wheel with four positions and a slow shutter- supporting up to 64-frame accumulations.

XDCAM HD products can record video signals in 1080/59.94i, 50i, 29.97P, 25P and native 23.98P - using a "MPEG HD" codec with industry standard MPEG-2 MP@HL compression. The user can also select the following bit rates; 35, 25 or 18Mb/s depending on picture quality and recording length requirements. Choosing the highest bit rate of 35Mb/s results in a recording time of approximately 60 minutes, while choosing 18Mb/s provides a recording time of approximately 120 minutes - the longest recording time offered by any current HD camcorder. MPEG HD images are recorded at 1440x1080 pixels with 4:2:0 sampling.

To maximise HD/SD workflow flexibility, all XDCAM HD Camcorders can record in the ubiquitous DVCAM format with a choice of NTSC/PAL and 16:9/4:3 modes. In addition, both camcorder and decks incorporate a down-conversion capability that allows material recorded in the MPEG HD format to be converted to DV signals and output via the i.LINK port - enabling users to edit the material using compatible DV-based non-linear editors.DVCAM is recorded at 25Mb/s allowing approximately 85 minutes recording per disc. In NTSC mode, sampling is 4:1:1 with 480 active lines per frame. In PAL mode, sampling is 4:2:0 with 576 active lines per frame.

XDCAM HD products can record two or four-channel, 16-bit, 48-khz uncompressed (Linear PCM) audio - delivering high sound quality.

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